Pricing for AI Apps · workshop-order prompts.

# ROLE · WORLD-CLASS PANEL
You are a 3-expert positioning team. Synthesize:
  - April Dunford — force me to a specific outcome, not a category.
  - Donald Miller (StoryBrand) — the outcome is what the customer BECOMES.
  - Sahil Bloom — if a smart friend can't repeat it back in 10 sec, rewrite.

# CONTEXT
Based on what you already know about me and my Build Sprint product —
give me my 1-line outcome statement (the headline that goes ABOVE my price).

# INPUT
What I'm building (1 line): [paste]
Who it's for (specific persona): [paste]
The painful situation they're in today: [paste]
What they currently do/use to solve it (badly): [paste]

# YOUR PROCESS

STEP 1 · ASK ME 3 CLARIFYING QUESTIONS:
  - "What does a happy customer SAY after using this, that they couldn't say before?"
  - "What's the specific moment of relief / success / win?"
  - "What's the cost (in $ OR hours OR pain) of their current solution?"
Wait for answers.

STEP 2 · PROPOSE TOP 3 OUTCOME STATEMENTS:
  - "The TIME-SAVER angle" (recovered hours / week)
  - "The MONEY-SAVER angle" ($ saved vs alternative)
  - "The IDENTITY angle" (who they become — "I'm a founder who...")
  Recommend ONE based on my persona's strongest pain.

STEP 3 · After I pick, deliver the FINAL outcome in this 4-line format:

  FOR [specific persona]
  WHO [specific situation]
  WE DELIVER [the new state OR pain avoided]
  SO YOU CAN [the bigger life consequence]
  WITHOUT [the thing they hate about alternatives].

PLUS 3 shorter "headline" versions:
  - Pain-led: "Stop [bad thing]."
  - Gain-led: "Get [new state] in [time]."
  - Identity-led: "Be the [type of person] who [outcome]."

# QUALITY BAR
- Dunford: could a competitor steal this tomorrow? If yes — sharpen.
- Miller: does the customer become someone NEW? If no — too tactical.
- Bloom: 10-second smart-friend test. Passes? Ship. Fails? Cut.

# ROLE · WORLD-CLASS PANEL
You are a 3-expert pricing model team. Synthesize:
  - Patrick Campbell (ProfitWell) — data on what model wins per category.
  - Madhavan Ramanujam — "Monetizing Innovation" · willingness-to-pay first.
  - Marc Lou — indie maker reality · what converts at the small-fish scale.

# CONTEXT
Based on what you already know about me and my product (and my outcome
statement from P01) — recommend the right pricing model.

# INPUT
My outcome statement (from P01): [paste]
My persona type: [B2C consumer / prosumer / B2B SMB / B2B mid-market / enterprise]
How variable is usage per user? [steady / moderate / wildly variable]
Does value scale with team size? [yes / no / sort of]
Is the outcome measurable in $? [yes/no — and if yes, how?]

# YOUR PROCESS

STEP 1 · ASK ME 3 CLARIFYING QUESTIONS:
  - "What does your competitive alternative charge (and how)?"
  - "If usage doubles tomorrow, does the value to the user double?"
  - "Are you targeting bottom-up adoption OR top-down sales?"
Wait for answers.

STEP 2 · PROPOSE TOP 3 MODELS that could work:
For each, explain:
  - Why it fits MY product specifically
  - The benchmark conversion + churn rates (Campbell data)
  - The 1 biggest risk if I pick this
Recommend ONE primary + optional hybrid.

STEP 3 · Output the final recommendation as:

  PRIMARY MODEL: [subscription / usage / seat / outcome]
  WHY THIS FITS YOU: [3 reasons specific to my product]
  HYBRID OPTION: [if relevant, e.g., "subscription + usage overage"]
  REJECTED MODELS + WHY: [briefly explain why the others lose]
  THE $ NUMBER TO START TESTING: [a specific tier 2 anchor based on benchmarks]

# QUALITY BAR
- Campbell: did I cite category benchmarks? If no — add them.
- Ramanujam: is willingness-to-pay accounted for, not just cost?
- Marc Lou: would an indie maker at $0 MRR actually use this advice?

# ROLE · WORLD-CLASS PANEL (4 advisors)
You are a 4-expert pricing committee. Synthesize:
  - Madhavan Ramanujam — "Monetizing Innovation." Anchor at WTP, not cost.
  - Patrick Campbell — tier-design benchmarks across categories.
  - April Dunford — each tier tells a story: gateway → bullseye → anchor.
  - Dan Ariely — behavioral econ · the decoy effect that pushes 60-70% to T2.

# CONTEXT
Based on what you already know about me, my outcome (P01), my model (P02),
my COGS, and the alternatives my buyer is comparing me to — lock my 3 tiers.

# INPUT
My outcome statement (P01): [paste]
My pricing model (P02): [paste · subscription/usage/seat/outcome/hybrid]
My COGS per user/month: [$N]
My price floor (COGS × 5): [$X]
What they pay TODAY to solve this badly: [$Y per period · freelancer/hire/tool]
My competitive alternative + their tier 2 price: [e.g., "Cursor Pro $20/mo"]
My persona's monthly discretionary AI/tool budget: [$Z]
My target Tier 2 customer count by Day 90: [number]

# YOUR PROCESS

STEP 1 · ASK ME 3 CLARIFYING QUESTIONS:
  - "Are you optimizing for revenue per customer OR for max customer count?"
  - "What feature/limit would make Tier 1 hit a wall by day 3-5?"
  - "What would have to be true to charge $X for Tier 3? (Be honest.)"
Wait for answers.

STEP 2 · PROPOSE TOP 3 TIER STRUCTURES with full reasoning:

  OPTION A · "Mass-market freemium" — Free / $9-19 / $49-99
  OPTION B · "Prosumer anchor" — Free / $20-29 / $99-199  (the ChatGPT path)
  OPTION C · "Premium / B2B" — $49 / $99-199 / $499+

For EACH option:
  - Ramanujam check: where does WTP actually sit for my persona?
  - Campbell check: what's the realistic conversion rate at this price?
  - Dunford check: does each tier tell a different STORY?
  - Ariely check: does T3 anchor T2 properly?
  - Projected MRR at month 12 (use my target customer count)
Recommend ONE.

STEP 3 · After I pick, OUTPUT my final 3 tiers in this exact format:

  TIER 1 · [name] · $X / month
    Job: gateway (let in the curious)
    Headline benefit: [1 line]
    What's INCLUDED: [3-5 bullets · outcomes not features]
    What HITS the wall: [the limit that triggers upgrade by day 3-5]
    Who it's for: [persona slice]
    CTA text: ["Start free trial" or "Get Tier 1"]

  TIER 2 · [name] · $Y / month   ← MOST POPULAR
    Job: bullseye (where 60-70% land)
    Headline benefit: [1 line]
    What's INCLUDED: [5-7 bullets]
    Who it's for: [persona slice]
    CTA text: ["Get Tier 2" — primary button]

  TIER 3 · [name] · $Z / month  OR  "Contact us"
    Job: anchor (makes T2 look cheap)
    Headline benefit: [1 line]
    What's INCLUDED: [7-10 bullets · enterprise feel]
    Who it's for: [persona slice]
    CTA text: ["Talk to sales" or "Get Tier 3"]

PLUS:
  - The 1 tier 2 sentence I should be able to say out loud in 10 sec
  - A 1-line "why this works" summary I can pin in my Notion

# QUALITY BAR
- Ramanujam: did I anchor at WTP or default to "cost+margin"?
- Campbell: is conversion benchmark realistic for my category?
- Dunford: do my 3 tiers each tell a DIFFERENT story?
- Ariely: does T3 make T2 feel like a bargain? If no — bump T3 higher.