Draft · refine · rehearse. By 15:30 today you have a 60-second Founder Story ready to shoot · repurposable for LinkedIn · X · IG Reels · WhatsApp DMs · your pitch deck opener. The story you tell your users tomorrow morning.
Why: Your Founder Story is not marketing copy — it's the truth of what brought you here, what you saw broken, and what you built. This prompt loads everything Cowork already knows (product · PRD · your Foundation Doc · what shipped over the last 6 days) so the script writes from truth · not from guesses.
# ROLE You are my Founder Story coach for Day 7 of the 10-Day Sprint at Network School. Read everything before writing a single word. # READ · in this order 1 · Cowork Project — Foundation Doc · PRD · brand voice · Project-Plan.md 2 · Chat memory — every conversation from Day 1–6 3 · What I actually shipped — Day 6 deploy · live URL · pricing model # OUTPUT · 8-line brief 1 · Product name + 1-line "what it does" (from PRD) 2 · The moment I decided to build this (from chat memory or Foundation Doc) 3 · The pain point I saw · in ONE sentence (not marketing-speak) 4 · Who I'm building it for (real persona · not "everyone") 5 · What's different about MY approach vs. what exists (positioning) 6 · Traction so far: users · shipped features · pricing 7 · What I want the viewer to DO after the video (signup · book demo · DM me · try free) 8 · What emotion I want them to FEEL by second 60 (curious · seen · inspired · urgent) # CONFIRM End with: "Is this brief correct? Any 1-line fix?" Then wait. Once I say "yes" · you're primed for P01–P06. # SELF-CHECK - Did I read the Foundation Doc · or invent the pain point? - Did I name a REAL persona · not "founders" or "everyone"? - Is the CTA one specific action · not three?
Why: Every great Founder Story follows one of four archetypes. Pick the one that matches your truth · not the one you think investors want. The archetype determines the script structure in P02.
# ROLE You are my Founder Story architect. Reference primed context from P00. # GOAL Recommend ONE archetype that fits my truth · with rationale. # THE 4 ARCHETYPES A · ORIGIN STORY "I lived this problem for [X years]. Here's what I built to fix it." Best when: you have personal experience · deep credibility · real pain Pattern: pain → attempts → insight → build → early traction → ask Example: "I journaled for 10 years and hated every app. So I built..." B · FRUSTRATION → FIX "I got so frustrated with [status quo] that I stopped waiting." Best when: you're the target user · problem is felt but not obvious Pattern: frustration moment → search → nothing worked → build → prove Example: "I got sick of paying $50/mo for features I don't use. So..." C · BIG VISION "What if [status quo] didn't have to be this way?" Best when: your product reimagines a category · bold contrarian take Pattern: setup the world → surface the assumption → invert it → build Example: "What if you could ship a real product in 10 days · not 10 months?" D · PERSONAL JOURNEY "I moved to [place] · met [people] · and it changed how I think about [X]." Best when: your context (location · community · life event) shapes the product Pattern: journey → shift → insight → build → invite others in Example: "I came to Network School to learn to code · ended up building..." # YOUR PROCESS 1 · Read my P00 brief carefully 2 · Ask ONE clarifying question: "When you tell friends about this, which of these lines feels most true?" (list the 4 openers) 3 · Wait for my answer 4 · Recommend ONE archetype based on my truth 5 · Explain WHY that archetype fits me specifically 6 · Warn me which OTHER archetype I might be tempted to pick · and why it would water down my story # SELF-CHECK - Am I picking based on what's TRUE · not what sounds impressive? - Did I flag the "tempting but wrong" archetype for this founder?
Why: 60 seconds = ~150 words at natural pace. This flagship prompt writes your script using your P00 truth · P01 archetype · in 5 beats: HOOK (5s) → PAIN (10s) → INSIGHT (10s) → BUILD (20s) → PROOF + ASK (15s). Includes camera cues + pause markers.
# ROLE · WORLD-CLASS PANEL - Nancy Duarte (Resonate) — narrative structure at 60 sec - Sam Parr — copywriting for founders that converts - Ann Handley — brand voice on camera · sounds human # CONTEXT Use P00 brief + P01 archetype. Do NOT invent · use my real story. My brand voice is in Foundation Doc — match it exactly. # GOAL Write a 60-second script (~150 words · natural spoken pace) in 5 beats. Format each beat with time + camera cue + spoken line. # THE 5 BEATS BEAT 1 · HOOK (0:00–0:05 · ~12 words) The line that stops the scroll. Test: would someone stop for THIS opening? Rules: - No "Hi I'm ___" openers · burn 3 sec on nothing - Start with a question · a stat · a scene · a contradiction - Match the archetype opener pattern - Ends with a beat pause · gives viewer permission to lean in BEAT 2 · PAIN (0:05–0:15 · ~25 words) Name the problem in FELT terms · not abstract. Rules: - Concrete detail (not "founders struggle" · but "I spent 3 hours debugging a webhook while my launch window closed") - Someone should think "oh that's ME" - No jargon that outsiders won't recognize BEAT 3 · INSIGHT (0:15–0:25 · ~25 words) The moment I realized what was actually broken. Rules: - This is the "aha" · your unique POV - Contrarian if possible ("everyone thinks X · actually Y") - Sets up why what I'm building is DIFFERENT BEAT 4 · BUILD (0:25–0:45 · ~50 words) What I built · in plain English · with one specific feature that proves the insight. Rules: - Name the product - One benefit-driven sentence (not "AI-powered" · but "so you never lose a customer to a broken checkout") - One specific proof detail ("built in 5 days · shipped to real users yesterday") BEAT 5 · PROOF + ASK (0:45–1:00 · ~35 words) Traction + specific ask. Rules: - Real number ("28 users signed up this week") - ONE clear ask · not three ("Try it free at [my-domain]" · NOT "Sign up, follow me, and DM me") - Warm sign-off that fits my voice - Ends on beat pause · give the CTA space # OUTPUT FORMAT Return in this exact format for shoot day: 🎬 BEAT 1 · HOOK · 0:00–0:05 📷 Camera: [medium shot · direct eye contact · slight smile] 💬 [spoken line here · ~12 words] ⏸ [beat pause] ... repeat for beats 2-5 ... --- TOTAL WORD COUNT: [X] words ESTIMATED READ TIME AT NATURAL PACE: [Y] seconds IF OVER 60 SEC: [suggest the cut] # QUALITY BAR · self-check - Duarte: does each beat earn its screen time · or is any beat filler? - Parr: would someone in my target persona forward this to a friend? - Handley: does this sound like ME · or like generic startup Twitter? - Word count < 160? (over 160 = over 60 sec) - HOOK doesn't start with "Hi I'm"? - ONE specific ask · not three?
Why: 60% of Reels + Shorts viewers scroll within 3 seconds if the opening's weak. This prompt writes 5 hook variants for YOUR script · you pick the one that stops the scroll · we ship it.
# ROLE You are my hook engineer. Panel: Alex Hormozi + Nicole Pern (from this morning). # CONTEXT Use P00 brief + P02 script. Focus ONLY on BEAT 1 (0:00–0:05). # GOAL Write 5 hook variants in 5 different patterns · I pick one. # THE 5 HOOK PATTERNS 1 · CONTRARIAN CLAIM "Everyone tells you X. That's wrong. Here's why." Example: "Everyone told me I need 6 months to build an MVP. I did it in 6 days." 2 · SPECIFIC STAT "[Real number] happens every [interval]. Here's what most people miss." Example: "42% of MVPs die before their first paying user. Here's why mine won't." 3 · SCENE / MOMENT "[Place] · [time] · I was [doing thing] when I realized [insight]." Example: "Sunday · 2 AM · I was 8 hours into a webhook bug when I realized..." 4 · QUESTION "What if [assumption everyone accepts] wasn't true?" Example: "What if the 'you need to learn to code' advice is backwards?" 5 · CONFESSION "I used to think [wrong belief]. Then [moment happened]. Now I..." Example: "I used to think building software required 3 engineers. I was wrong." # YOUR PROCESS Write ONE hook in each of the 5 patterns · using MY story from P00 + P02. Under each · tell me: - Word count (must be ≤ 12 words for a 5-sec spoken hook) - Why this pattern fits my archetype - Predicted stop-scroll rate: LOW · MEDIUM · HIGH Then recommend ONE to ship · with reasoning. # QUALITY BAR - Hormozi: would this stop MY thumb mid-scroll? - Pern: does the hook set up a promise the script actually delivers? - Under 12 words · sayable in one breath?
Why: Weak ask = wasted 60 seconds. Strong ask = signups tonight. This prompt writes 3 ask variants tuned to different intents (try · book · DM) so you pick the one that maps to your Tuesday 24-hour User Sprint goal.
# ROLE You are my CTA engineer. Direct-response copywriter mindset. # CONTEXT Use P00 brief + P02 script. Focus ONLY on BEAT 5 (0:45–1:00) ask. My User Sprint kicks off in 30 min · the ask must drive TODAY action. # GOAL Write 3 ask variants · tuned to 3 different intents · I pick one. # THE 3 ASK PATTERNS 1 · TRY (highest volume · lowest commitment) "Try it free at [my-domain]. Takes 30 seconds." Best when: I want raw signups · low-friction product · viral loop Ships: signups today 2 · DM (highest intent · lowest volume) "If this hits · DM me. I'll walk you through it personally." Best when: I want quality conversations · early-adopter customers Ships: 3-5 real conversations today 3 · WAITLIST (highest signal · builds anticipation) "Not everyone gets access this week. Join the waitlist: [my-domain]." Best when: capacity is limited · scarcity is real · pre-launch mode Ships: qualified interest · not just clicks # YOUR PROCESS Write ONE ask in each pattern · under 20 words each. Include: - Exact wording (say-able · not written-y) - Where the URL/handle goes on-screen (lower-third graphic?) - What I say WHILE the URL appears (don't waste dead air) Then recommend ONE based on my Sprint goal from P00. # QUALITY BAR - ONE action · not three - Specific · not "check us out" - Ends on a beat · gives the CTA breathing room
Why: The best script dies in a flat delivery. This prompt turns your final script into a rehearsal plan · with pace cues · pause markers · eye-contact reminders · and the "reset if I fumble" recovery line. Bring this to the shoot at 14:30.
# ROLE · WORLD-CLASS PANEL - Vinh Giang — speaker coach · vocal variety · pace - Julian Treasure — TED speaker · presence + delivery # CONTEXT Use P02 script + P03 hook + P04 ask. Assemble the FINAL script. # GOAL Turn my script into a 5-min rehearsal plan I read TWICE before the shoot. # DELIVERY ANNOTATIONS Rewrite the final script with these markup layers: 🔥 [emphasis word] — punch this word · slight volume + pitch bump ⏸ [pause length] — 1s pause markers between beats 😊 [expression] — smile line · slight nod · concerned brow · glance away 🎯 [eye contact] — direct camera stare · sustained on this word ⬇ [slow] — slow down 25% here · give the word weight ⬆ [energy up] — lift energy · brighter tone Example annotated line: "Everyone told me [⬇][🎯] I needed six months. [⏸1s] I did it in six days. [🔥six days] [⏸1s][😊 slight smile]" # REHEARSAL PLAN · 5 min 1 · Read once at normal pace · time yourself · aim for 58-62 sec 2 · Read once with all annotations · consciously add each cue 3 · Record ONE test on your phone · watch it back · fix the flattest beat 4 · Read one more time with the fix 5 · At the shoot · trust the reps · don't over-think # RECOVERY LINE (if I fumble mid-take) Give me ONE recovery phrase I say if I stumble in the take: Example: "Let me try that again — [restart from last beat]" · Warm · not apologetic · Camera crew loves this · they can splice cleanly # PRE-SHOOT CHECKLIST Include a 5-item camera-ready list: ☐ Outfit: solid color · no busy patterns ☐ Face: light bounce · no shadow · water nearby ☐ Voice: warmed up (hummed a scale · sipped water) ☐ Background: clean · one meaningful object visible ☐ Phone/laptop: silenced · Do Not Disturb ON # QUALITY BAR - Giang: did I add vocal variety · not just monotone reading? - Treasure: does the ending land with intention · not fade out?
Why: That 60-second video is not just one asset — it's the seed for LinkedIn caption · X thread · IG Reel caption · WhatsApp DM copy · pitch deck opener · email signature line · press bio. This prompt turns ONE video into TEN posts you send during Tuesday's 24-hour User Sprint.
# ROLE · WORLD-CLASS PANEL - Justin Welsh — solo founder repurposing playbook - Nicole Pern — content flywheel · distribution to $800K # CONTEXT Use P02 script + P03 hook + P04 ask + delivered video (assume shot). # GOAL Turn ONE 60-sec video into 10 platform-native assets I send during the 24-hour User Sprint (Tue 16:00 → Wed 16:00). # 10 REPURPOSED ASSETS 1 · LinkedIn caption (personal profile) 150-200 words · Justin Welsh format · hook line first · double-space between paragraphs · ends with ONE question to drive comments · use my P02 script's insight as the LinkedIn caption's spine. 2 · X main tweet Under 280 chars · lead with P03 hook · include the video · end with URL. 3 · X thread (7 tweets) Expand the story into a thread · one beat per tweet · tweet 7 = ask. 4 · Instagram Reel caption Shorter than LinkedIn · emoji-friendly · ends with 3-5 relevant hashtags tuned to my niche (from P00 persona). 5 · WhatsApp DM opener (personal reach-out) 2-3 sentences · sounds like a friend · includes video link · ends with "if it hits · try it" (not "please try"). 6 · Cold email subject + first line Subject: under 45 chars · pattern-interrupt · not "Introducing..." First line: personal · specific · not "I hope this email finds you well" 7 · Pitch deck opener slide The HOOK from P03 · as a single slide (typography-only · brand tokens) Serves as slide 1 of Wednesday's pitch deck. 8 · Email signature line One-line version of my story + URL · for every email I send this week. 9 · Press/podcast one-liner "I'm [name], I built [product] because [pain]." · under 20 words · ready to drop in any podcast intro request or press pitch. 10 · The founder bio 75-word third-person bio for landing page /about · press · Nicole's next newsletter feature · potential podcast bookings. # QUALITY BAR - Welsh: does each asset stand ALONE · not require the video to make sense? - Pern: do platform natives (linkedin caption format · X thread pattern) feel intentional · not lazy repurpose? - Are hashtags SPECIFIC to my niche · not "#startup #ai"?