🏃 24-Hour User Sprint Playbook · Day 7 · 16:00 kickoff

Sixty seconds. Sixty users.

Your Founder Story is shot. Now go show it. From Tue 16:00 to Wed 12:30 · every hour a new post + a new batch of DMs. Total signups + waitlist adds = winner.

🎯 The rules · read before you post

Simple. Fair. Public.

1 · What counts — signups on your live app OR waitlist adds OR paying customers (a paying customer = 5x weight).
2 · Where they come from — public post (LinkedIn / X / IG / TikTok) OR direct outreach (WhatsApp DM / email / in-person). No bots. No paid ads. This is organic.
3 · Deadline — leaderboard closes Wednesday 12:30. Screenshots + PostHog MCP query determine final count.
4 · Evidence — post live screenshot proof in pod thread every 2 hours. Community keeps you honest and hyped.
5 · The prize — winner gets first pitch slot on Friday Demo Day. Runners-up get shout-outs in Nicole Pern's next content feature.
⏰ The 24-hour timeline · one post per hour

Discipline beats intensity.

💬 Outreach templates · 14 options · pick your voice

Templates + tone options.

Each channel has 2–3 variants. Pick the tone that sounds like YOU — not the tone you think you're supposed to use. Copy · personalize the [placeholders] · send.

🎨 Pick your voice · then apply it to every channel

🎯 The Direct One

Confident · warm · zero hedging. Best if you naturally get to the point. Ships clarity.

💗 The Vulnerable One

Honest · a little raw · shares fear. Best if you sound fake being "confident." Ships trust.

🎭 The Curious One

Question-first · asks before pitches. Best if you're an introvert. Ships engagement over volume.

⚡ The Contrarian

Bold claim · earn it with proof. Best if you have a real hot take. Ships debate.

📊 The Value-First

Give first · ask never (or later). Best if your product genuinely helps. Ships goodwill compounding.

🌱 The Milestone One

Journey · numbers · proof. Best if you shipped fast and have receipts. Ships FOMO.

Pro tip: pick 2 tones · use tone 1 for warm contacts · tone 2 for cold. Never send all 5 tones to the same person — they'll notice.

1 · WhatsApp DM · warm contact · someone who knows you

🎯 A · Direct + warm
// When to use: you get to the point in real life · they'll expect it here Hey [name] 👋 Been quietly grinding on something for 10 days · finally live yesterday. I remembered you saying [specific thing they said or care about] — this one's actually built for you. 60 seconds: [video link] 30 seconds to try: [my-domain] If it clicks · beautiful. If not · roast me. I can take it.
💗 B · Vulnerable + real
// When to use: this person has seen you doubt yourself · lean into that trust [Name] · I need to tell you something. I've been building this thing for 10 days. Yesterday I shipped it. Today I'm terrified. Also proud. Mostly terrified. You've heard me talk about [pain point] a hundred times. Here's what came out the other end: [video link] · [my-domain] If you have 60 seconds today · watching means more than you think. No pressure to signup · just a witness would help.

2 · WhatsApp DM · cold-ish contact · follow them · met once · adjacent circle

🎯 A · Shared context first
// When to use: you actually share a context · lead with the receipt Hey [name] — [specific way we're connected · met at NS · both follow X · your last post about Y]. Been quiet because I've been building. Shipped yesterday: [Product] — [one line problem it solves]. Since you [specific thing they do publicly] · genuinely curious if it lands: [video link] · [my-domain] 60 seconds is all I'm asking. And your honest one-line reaction.
🎭 B · Curious ask first
// When to use: you don't want to lead with pitch · open with a question [Name] — random question · no funnel. If [specific pain your product solves] was fixed in 60 seconds · would you actually use it? Or is the pain fake · in your experience? I'm asking because I built the thing. Live yesterday. [video link] Your gut reaction is worth more to me than 100 signups I don't respect. Even a two-word "meh no" helps.

3 · Cold email · to a stranger who fits your ICP

⚡ A · Pattern-interrupt subject
// When to use: you actually consumed something they made · lead with proof Subject: [unusual, specific · e.g. "replying to your 2023 Notion essay 8 months late"] Body: Hey [first name] — Your [specific thing they published or said] genuinely changed how I thought about [X]. So when I shipped [Product] yesterday · I couldn't ship without telling you. 60 seconds explains it: [video link] 30 seconds tries it: [my-domain] If it lands · reply "yes" and I'll walk you through it personally. If it doesn't · a one-line "why not" from you would move the needle more than 100 users I don't respect. Either reply makes my week. [first name]
📊 B · Value-first · give-before-you-ask
// When to use: your product is genuinely useful · lead with usefulness Subject: something small I thought you'd want to see Body: [First name] — Not selling. Sharing. I built [Product] because I got tired of [pain]. Shipped yesterday. While building I stumbled on [one specific insight / tool / link that would help THEM specifically · not your product] — dropping it here in case useful: [actual useful thing — a link · a summary · a screenshot of your insight · not a link to your product] If curious what I built · [video link] · [my-domain]. If not · the insight above still holds. Have a good one. [first name]

4 · LinkedIn post · personal profile · question hook · double-space

🎯 A · Personal story · "here's what happened"
// When to use: you have a clear before-and-after · lead with the arc [HOOK LINE from your video · one line · question or claim] Two weeks ago · I [specific frustrating moment]. Nobody around me got it. Every advisor said the same thing: "you need [thing you didn't have]." I stopped waiting for permission and started building. Ten days later · [Product] is live. It [one-line what it does] so you [specific benefit]. [Real number] people signed up in the first [timeframe]. The one that made me tear up: [one real user quote or reaction]. If [persona] in you resonates · [my-domain]. [Video attached] // End with ONE question to drive comments: What's the thing you'd ship this week if permission wasn't a factor?
⚡ B · Contrarian · "everyone told me X, I did Y"
// When to use: your product bets against conventional wisdom · own it Everyone told me [common advice]. I did the opposite. Here's what happened. [2–3 lines about the conventional path everyone recommended] Instead I decided to [contrarian action]. It felt wrong. Every mentor told me it was wrong. Ten days later I have: → [real proof · users · MRR · shipped product] → [second real proof] → [third if you have it] Turns out [conventional advice] was optimized for [old context]. For [new context] · [contrarian approach] wins every time. Here's the 60 seconds: [video] Here's the thing itself: [my-domain] What piece of "obvious advice" have you had to unlearn?
🌱 C · Milestone journey · "10 days ago I had nothing"
// When to use: the timeline itself is the story · lead with the journey 10 days ago I had zero code · one Notion doc · and a pile of doubt. Today I have [real proof · signups · users · MRR]. Here's what changed: Day 1: [one line — Foundation Doc locked] Day 3: [one line — landing page live] Day 6: [one line — the pivot moment or hard call] Day 10: [shipped it live to real users] The build sprint I'm in at Network School has one rule: ship real things · not slides. This is what came out the other side: [video attached] Try it · roast it · both: [my-domain] If you're stuck at "planning" — build one thing this week and DM me what broke. I'll cheer you on.

5 · Community post · Reddit · Discord · Slack · read the room first

💗 A · Vulnerable ask · "poke holes in this"
// When to use: technical / builder / feedback-hungry communities Been lurking here for [time]. Never posted. Today's the day. I built [Product] over the last 10 days. Live yesterday. I'm asking for one thing: Poke holes in it. Genuinely. Roasting welcome — especially welcome. [video link] · [my-domain] I'd rather know now what's broken than find out in a month when I've scaled the wrong thing. [Community name] is the sharpest room I know for this kind of feedback. Any brutal honesty appreciated. Not selling. Free while I'm in feedback mode. Even a two-word reaction helps.
📊 B · Value-first · "sharing not selling"
// When to use: communities allergic to promotion · lead with generosity Sharing · not selling. Been reading everyone here talk about [specific pain this community has been discussing]. Built a small tool that addresses one piece of it: [Product · one-line what it does] Free right now. Not asking for signups. Not gating anything. Just curious if it holds up in real hands. 60 sec of what it does: [video] The thing itself: [my-domain] If it helps · use it. If it doesn't · tell me why and I'll fix it or kill it. This community deserves that honesty. Happy to answer any question in the comments.

6 · X thread · 7 tweets · one beat per tweet · video attached to tweet 7

🎯 A · Origin story · "here's my journey"
// When to use: your journey is the hook · people love a good build story 1/ [HOOK line from your video] 2/ Ten days ago · [specific pain moment]. Every founder I know had the same quiet problem: [the shared pain]. 3/ Everyone thinks [common wrong belief]. Actually · [your contrarian take]. That was the unlock. 4/ So I built [Product] — [one-line what it does]. Shipped in [time]. Live yesterday at [my-domain]. 5/ The thing that clicked: [one specific feature]. [Why this changes the game]. 6/ Proof · not vibes: → [real number] signups in [time] → [one user quote in quotes] → [MRR or waitlist number] 7/ If [persona] in you resonates · try it: [my-domain] Here's the 60-second story: [video attached]
⚡ B · Contrarian hot take · "I have proof"
// When to use: you have a real hot take AND real receipts · start a debate 1/ Hot take: [contrarian claim relevant to your niche]. I have proof. Here's the story ↓ 2/ For [time period] everyone in [space] has said [conventional wisdom]. [Why this feels obviously true on the surface]. 3/ But look at [specific example · trend · data point]. The premise is broken. It's just optimized for [old context]. 4/ Two weeks ago I decided to bet on the opposite. Built [Product] on the anti-thesis. 5/ [Product] = [one-line what it does] · but from the [contrarian principle] angle. It shouldn't work. It's working. 6/ Ten days in: → [real number 1] → [real number 2] → [one user quote proving the contrarian bet] 7/ If you've felt the same disagreement quietly · [my-domain] is built for you. 60-sec pitch: [video]

🎙 Bonus · Voice note · 3× reply rate vs text · underused superpower

🎙 Voice note script · 30–45 seconds
// Send as WhatsApp voice note · iMessage audio · Telegram voice // 3× the reply rate of text. Warm · personal · unmistakably human. STRUCTURE: 1 · Say their NAME first (immediately warmer than a text) 2 · Reference something SPECIFIC they said or did (proves you're real) 3 · What you built · in ONE sentence · with actual energy 4 · Give them the URL (say it slowly · repeat it) 5 · Ask ONE thing back ("would love to hear if this hits") SAMPLE SCRIPT: "Hey [name] · [your name here] · quick one. So · you know that thing we talked about last [time] about [specific topic]? I couldn't stop thinking about it. I built something. It's called [Product]. It lets you [one line what it does]. Live now at [my-domain] · that's [my-domain]. If you have 60 seconds today · I'd love to hear your gut reaction. Even a voice note back would mean the world. Alright · bye!" DELIVERY NOTES: - Smile while recording (audible in your voice) - Slight pace acceleration on the product description - Slow WAY down on the URL · repeat it once - End on an up-note · not a fade - Under 45 sec · anything longer feels like a monologue

☕ Bonus · In-person opener · NS coffee shop · Marina Hotel lobby · anywhere with strangers on laptops

☕ Real conversation · not a funnel
// Best used at Network School · Marina Hotel lobby · a coworking cafe // Ideal target: someone alone on a laptop · looks approachable · not on a call STEP 1 · THE APPROACH (15 sec) "Hey — sorry to interrupt. Quick weird question · I promise it's not a pitch. I'm doing a builder challenge and I have to talk to [X] users in 24 hours. Are you around here for a bit?" STEP 2 · IF YES · THE ASK (30 sec) "So I built this thing in 10 days. Would you spend 60 seconds trying it right now? I don't need you to sign up or anything · just wanna see if it makes sense in real hands." // Show them your phone or laptop · not a QR code · human · human · human. STEP 3 · WHILE THEY TRY IT (say nothing) // Silence. Do not narrate. Watch their face. Learn everything. STEP 4 · THE FEEDBACK ASK (60 sec) "What was the first thing you thought when you saw the landing page?" // Not "what do you think?" · that gets you nothing. // This exact question gets you real answers. STEP 5 · THE OFFER Offer them coffee. Genuinely. This is a real conversation · not a funnel. [Product] gives you a [free thing · lifetime discount · founder credit] if they signup on the spot. Frame it as a thank-you · not a pitch. EXPECTED OUTCOMES: ✅ Best case: signup + friend + LinkedIn connection 🟨 Median case: 5 min of real feedback + a laugh 🟩 Worst case: someone says no · you say "totally understand" · walk away with your dignity intact. PRO MOVE: Do this 5 times before Wednesday noon. If 1 signs up · you've beaten the average online conversion rate. If 3 give feedback · you have gold for Wednesday's pitch deck.
📊 Scoring · how the leaderboard works

Weighted signal. Not vanity.

ActionPointsHow to prove it
Paying customer · $1+5Stripe MCP query · screenshot receipt
Product signup · account created2PostHog MCP · signup_completed event count
Waitlist add · verified email1Your waitlist provider · screenshot
Meaningful DM reply · 3+ back-and-forth1Screenshot the thread
Investor / VC intro request3Screenshot the ask
Podcast / press interest · reply from journalist3Screenshot the reply
Cross-check: at Wed 12:30 · everyone runs Cowork with their Supabase MCP + Stripe MCP + PostHog MCP → outputs a final scoreboard row. The data doesn't lie · the leaderboard is honest.
🚨 Check-in cadence · nobody sprints alone

Every 4 hours. Pod thread.

Tue 20:00

Progress check
Screenshot signup count · what's working · one blocker

Wed 00:00

Midnight wrap
Schedule morning drops · get 6 hours sleep · come back rested

Wed 08:00

Morning surge
Fresh eyes · new drops · momentum stacking

Wed 12:30

Final board
Screenshot final numbers · winners · celebration

The rule: if you're stuck for 30 min · ask the pod. Someone else is 3 steps ahead on that exact problem. Nobody sprints alone.
✅ Do this · avoid that

Sprint discipline.

✅ DO

Personalize every DM · reference something specific about them
Reply within 30 min to every incoming message
Screenshot every milestone · signup 10 · 25 · 50
Hydrate + eat · sprint is a marathon of 24 short bursts
Sleep 6 hours Tue night · momentum needs energy

🚫 DON'T

Copy-paste the same DM to 50 people · everyone sees
Ghost your commenters · every reply is a mini-sale
Buy followers or bots · this disqualifies your entry
Stay up till 3 AM · tired ≠ productive after hour 8
Compare to the pod leader every hour · run YOUR race

24-Hour User Sprint · Playbook · Day 7 · Tue 14 Jul · 10-Day Sprint

16:00 Tue → 12:30 Wed · post + DM every hour · pod thread every 4h · winner at 12:30

Tag @meganmartinsone · use #10DaystoShip · post signup milestones publicly

Sixty seconds. Sixty users. Now go get them.