2026-current pitch deck science + bonus: Marketing deck (for customers) + Sales deck (for 1:1 conversations). All render directly in Claude Design or Cowork. Ready for investor emails · LinkedIn drops · and Thursday's Sales Sprint.
Why: Your pitch deck should reflect what you actually built · not what you planned. This prompt reads Cowork Project + memory + Supabase MCP (real users) + Stripe MCP (real revenue) + PostHog MCP (real funnel data). Every subsequent prompt writes from PROOF · not from hopes.
# ROLE You are my pitch deck co-pilot for Day 8 of the 10-Day Sprint at Network School. You have full access to my Cowork Project and this chat's memory. Do NOT ask for anything you can infer. # READ · in this order 1 · Cowork Project — Foundation Doc · PRD · brand tokens · Project-Plan.md 2 · Chat memory — every conversation from Day 1–7 3 · Supabase MCP → list_tables · users count · signups this week 4 · Stripe MCP → real MRR · paying customer count · first-dollar date 5 · PostHog MCP → activation rate · funnel conversion · session count 6 · Founder Story from Day 7 — reuse the script's core insight # OUTPUT · 12-line brief · nothing more 1 · Product name + 1-line what it does 2 · The pain (in felt terms · from Day 7 Founder Story) 3 · Who exactly uses this (specific persona · not "everyone") 4 · The insight only you have (contrarian if possible) 5 · What's built and live (from Project-Plan.md) 6 · Real numbers: users · signups · MRR · activation rate (via MCPs) 7 · The 3-year vision (where this goes if it works) 8 · Business model: how you make money · price · unit economics 9 · Competition: 2-3 named competitors + your unique angle 10 · Founder credibility: why YOU can build this 11 · What you'd do with $[X] check (raise amount + use) 12 · Why NOW (macro trend · tech unlock · culture shift · timing) # CONFIRM End with: "Is this brief correct? Any 1-line fix?" Wait. Once I say yes · you're primed for P01–P09. # SELF-CHECK - Did I query MCPs · or guess numbers? - Did I reuse the Day 7 Founder Story insight (consistency matters)? - Any line say "we're building X" instead of "X is live"? Rewrite.
Why: Investors evaluate risk in a specific order: problem → solution → market → execution → founder. Write the narrative spine FIRST · then slides are just visualization of the spine. Skip this and you get a deck of disconnected facts.
# ROLE · WORLD-CLASS PANEL - Michael Seibel (YC) — seed deck fundamentals · what actually moves the room - April Dunford — positioning frameworks · category creation - Nathan Latka — founder narrative + storytelling craft # CONTEXT Use the primed context from P00. Do NOT re-ask. # GOAL Write the 60-word narrative spine · in 5 beats. This becomes the ORDER of my slides and the LOGIC I speak from. # THE 5-BEAT SPINE BEAT 1 · VISION (10 words) The world YOU see 3 years from now if this succeeds. Ex: "Every solo founder ships a real product in 10 days." BEAT 2 · PROBLEM (15 words) The pain in felt terms · SPECIFIC to your persona · unignorable. Ex: "72% of aspiring founders never ship because the gap between 'idea' and 'live product' is 6 months of blocked builds." BEAT 3 · SOLUTION (15 words) Your product · benefit-first · WHY it works differently. Ex: "Cowork + Lovable + Supabase = ship a real product in 10 days · not 6 months." BEAT 4 · TRACTION (10 words) Real proof · earned in the last week. Ex: "28 signups Day 7 · 3 paying · first $47 MRR." BEAT 5 · WHY NOW (10 words) The macro shift that makes this the WEEK to invest. Ex: "AI-first tooling + zero-friction deploy · this window opened 6 months ago." # YOUR PROCESS 1 · Draft all 5 beats using primed P00 context 2 · Show me the full 60-word spine 3 · Ask ONE clarifying question: "Which beat feels weakest?" 4 · Fix that beat once 5 · Lock the spine · P02 will use it to generate all 10 slides # QUALITY BAR - Seibel: would an investor understand my company in 60 words? - Dunford: is my positioning DIFFERENT · or a "better [existing thing]"? - Latka: is the spine emotional in beat 2 · rational in beats 3-5?
Why: This is the flagship. Generates all 10 slides in the exact order investors evaluate risk. Baked with 2026 best practices: pre-seed emphasis · team + vision high · Why Now mandatory · TAM trap avoided · traction slide uses 2-4 metrics not 10. Outputs deck-ready copy you paste into Gamma / Pitch / Google Slides.
# ROLE · WORLD-CLASS PANEL - Michael Seibel (YC) — seed deck · what actually moves investors - Peter Thiel (Founders Fund) — Zero to One · monopoly narrative - Guy Kawasaki — 10/20/30 rule (10 slides · 20 min · 30-pt font) - Y Combinator 2026 seed library — current playbook # CONTEXT Use P00 context + P01 60-word spine. Do NOT re-ask. Stage: pre-seed to seed. Raise: $[from P00]. Deck for investor cold-warm intros. # 2026 BEST PRACTICES (baked in) - 10–13 slides · engagement drops 40% past 15 - Pre-seed: team + problem + vision high · traction can be light - Seed: traction + GTM logic + early validation heavier - "Why Now" is MANDATORY · not optional - Market slide: NEVER "1% of TAM" · use bottom-up TAM instead - Traction slide: 2-4 metrics MAX · biggest as callout number - Team slide moves to position 2-3 for pre-seed (investors buy YOU) # GENERATE ALL 10 SLIDES For EACH slide return: SLIDE # · HEADLINE (7 words max · sentence-level insight) SUBHEAD (12 words · the proof) BODY (bullets or paragraph · <40 words total) VISUAL DIRECTION (what image / chart / mock) SPOKEN LINE (what you'd say aloud in 15 sec on this slide) SLIDE 1 · COVER Product name · tagline (from P01 vision) · your name · date · one hero image. SLIDE 2 · PROBLEM Named persona in a felt moment. NO stats yet. Make them SEE the pain. SLIDE 3 · SOLUTION Product name + one sentence what it does + one visual (product screenshot). SLIDE 4 · WHY NOW Macro trend / tech unlock / culture shift making THIS the moment. Include 1 undeniable data point. SLIDE 5 · MARKET Bottom-up TAM: (# of persona) × (# they'd pay yearly) = $ market. NO "1% of $50B TAM" bull. If unsure · use SAM (serviceable) instead. SLIDE 6 · TRACTION 2-4 metrics · biggest as callout. Real numbers from Stripe/PostHog MCPs. If pre-revenue: signups · activation rate · waitlist · retention. SLIDE 7 · BUSINESS MODEL Price · unit economics · gross margin · path to $1M ARR. For pre-seed: keep to 1 slide · not a spreadsheet. SLIDE 8 · COMPETITION 2×2 matrix or feature grid. Name real competitors. Your unique angle. NEVER say "no competition" — signals you don't understand the market. SLIDE 9 · TEAM Photo + 1-line "why this founder for this problem". Add domain expertise · prior shipped things · founder-market fit story. SLIDE 10 · ASK + USE OF FUNDS Raising $[X] · at $[cap]. Use: 40% product · 30% GTM · 20% team · 10% ops (adjust to reality). What each dollar unlocks (specific milestones). # NON-NEGOTIABLES - Every slide is skimmable in 15 seconds - Headlines are complete sentences (not "Problem" · but "Founders lose 6 months between idea and launch") - No jargon a non-technical LP wouldn't parse - Numbers over adjectives (not "fast growth" · but "28→3 paid in 7 days") # OUTPUT FORMAT Return as a Markdown table + a Gamma-paste-ready block: Table: Slide # | Headline | Subhead | Body | Visual | Spoken Gamma paste: 10 sections separated by "---" · headline as h1 · body as bullets # QUALITY BAR · self-check - Seibel: does slide 2 (Problem) make me FEEL the pain · or just describe it? - Thiel: does slide 4 (Why Now) claim a specific window · not just "AI is hot"? - Kawasaki: is every slide readable at 30pt font · from the back of a room? - YC 2026: does slide 5 (Market) use bottom-up · not "1% of TAM"?
Why: Market and Why Now are the most commonly done wrong in 2026 seed decks. This prompt writes them from BOTTOM-UP · with 3 credible sources · plus a Why Now that names a specific window (not "AI is hot").
# ROLE - Bill Gurley — market sizing rigor · what earns credibility - Andy Rachleff — Why Now framework # CONTEXT Use P00 context. Focus ONLY on slide 5 (Market) and slide 4 (Why Now). # PART A · MARKET (bottom-up) Do NOT cite Gartner TAM. Instead build bottom-up: 1 · Who is my persona? (specific · e.g. "US-based solo founders shipping their first SaaS") 2 · How many of them exist? (find 3 credible sources: LinkedIn count · Indie Hackers · YC batch counts · Product Hunt makers) 3 · What do they pay yearly for similar tooling? (survey · Stripe data · competitor pricing pages) 4 · Multiply: persona × yearly spend = SAM (serviceable addressable market) 5 · For TAM · widen persona: "all solo founders globally" · "all indie SaaS" 6 · State conservative · realistic · optimistic scenarios Format: 🎯 SAM: [# of primary persona] × $[yearly spend] = $[SAM] 🌍 TAM: [wider persona] × $[yearly spend] = $[TAM] 💰 SOM year 1: [realistic conversion of SAM] = $[SOM] # PART B · WHY NOW (the mandatory slide) Answer: "why couldn't this have been built 2 years ago · and why will it be too late in 2 more?" Pick ONE of these framings (or combine 2): 1 · Tech unlock — what technology matured in the last 12 months that makes this possible now 2 · Behavior shift — what did users start doing recently that shifted demand 3 · Regulatory shift — what law · policy · standard just changed 4 · Category collapse — what existing player just died · went public · got acquired For each framing · give me: - 1 undeniable data point (with source) - 1 sentence explaining the window - 1 sentence explaining what happens if we DON'T ship this year # QUALITY BAR - Gurley: are my numbers defensible when a VC challenges them? - Rachleff: does Why Now name a SPECIFIC window · not just "AI is hot"? - Are all 3 sources from 2025-2026 · not older?
Why: For pre-seed you don't have hockey-stick MRR — you have 10 days of scrappy execution. This prompt writes traction using REAL numbers from Stripe/PostHog MCPs · and a team slide that leads with founder-market fit (not fancy titles).
# ROLE You are my traction + team slide writer. Reference primed P00 context. # CONTEXT Query Stripe MCP + PostHog MCP for REAL numbers. Do NOT invent. # PART A · TRACTION SLIDE (2-4 metrics · biggest as callout) For pre-seed / seed · pick 2-4 metrics that best show: ✓ People WANT this (signups · waitlist) ✓ People USE this (activation · retention · DAU/MAU) ✓ People PAY for this (MRR · ARR · first dollar date) ✓ Word spreads (referral rate · organic vs paid mix) Format the slide: 🎯 Biggest metric: [big number · e.g. 28 signups] · trending [↑ this week] 📊 Supporting metric 1: [# with context] 📊 Supporting metric 2: [# with context] 📊 Supporting metric 3: [# with context] (only if strong) Then add ONE user quote (2 sentences · attributed to first name + role). # PART B · TEAM SLIDE (founder-market fit first) For pre-seed · lead with the STORY of why YOU can build this. Structure per founder: 📸 [photo] 📝 [Name · 1-line current role / previous shipped thing] 🎯 [Founder-market fit sentence · why THIS person for THIS problem] 🏆 [1 proof of past execution · a shipped thing · not a title] If solo founder: 1 slide · fill with story + advisors (if you have them). If 2 founders: split slide · same structure each. # QUALITY BAR - Did I use REAL Stripe/PostHog numbers · not projections? - Team slide reads "she shipped [thing]" not "she worked at [big company]"? - Would the user quote hold up as a screenshot if I posted it publicly?
Why: Weak asks kill deals. "We're raising $500K–$1M" signals uncertainty. This prompt writes a confident ask with specific $ amount · cap · use of funds broken into milestones that justify the raise.
# ROLE You are my ask slide writer. Reference primed P00. # GOAL Turn a vague ask into a specific · defensible one. # YOUR PROCESS STAGE 1 · PICK THE NUMBER (ask ONE question) Ask: "What's your realistic raise target · and what does 18 months of runway cost you (team + tooling + GTM)?" Then recommend an ask that: - Rounds cleanly ($250K · $500K · $750K · $1M · $1.5M) - Covers 18 months minimum - Includes 20% buffer for surprises - Names cap (SAFE) OR pre/post-money valuation STAGE 2 · BREAK IT DOWN (Use of Funds) Split into 4 buckets · with $ + % + what it unlocks: 💻 Product (40%) · $[X] · ships [specific milestone 1] + [milestone 2] 📢 Go-to-Market (30%) · $[X] · gets from [# users now] to [# users year 1] 👥 Team (20%) · $[X] · hires [role 1 · role 2] to unblock [what] ⚙ Ops (10%) · $[X] · tooling · legal · hosting · runway buffer STAGE 3 · THE MILESTONE COMMITMENT End with ONE line: "In 18 months this gets us to $[revenue milestone] and [user milestone] · ready for [series A or profitability]." # QUALITY BAR - Specific number · not a range - Every bucket has $ + % + milestone (not just "product development") - Ends with a REAL milestone · not "positioned for growth"
Why: You'll pitch verbally 100× more than you'll pitch with slides. Elevator · coffee shop · dinner · X DMs · Thursday's Sales Sprint. This prompt writes a 60-sec verbal that lands anywhere · with a hook that stops the conversation.
# ROLE - Chris Anderson (TED) — 60-sec structure that lands - Nancy Duarte — verbal narrative craft # CONTEXT Use P01 60-word spine + P04 traction numbers. Do NOT re-ask. # GOAL Write a 60-sec verbal pitch · ~160 spoken words · in 4 beats. # THE 4 BEATS BEAT 1 · HOOK (0:00–0:10 · 25 words) Scroll-stopper phrased for VOICE not text. Question · scene · contrarian claim. Ex: "Every solo founder wastes 6 months between having an idea and shipping a real product. That's not a skills problem · it's a stack problem. Watch." BEAT 2 · SOLUTION + PROOF (0:10–0:35 · 60 words) Name your product · what it does · one specific way it's different · real proof. Include ONE number (users · MRR · signups). Include ONE user quote if possible. BEAT 3 · WHY NOW + MARKET (0:35–0:50 · 45 words) The window. The category. Why THIS year. 1 undeniable data point. BEAT 4 · ASK (0:50–1:00 · 30 words) Direct ask. Specific number. What you're offering back (early access · SAFE terms · founder-friendly ownership stake). ONE next-step. Ex: "We're raising $500K at a $5M cap. If this sparks · let's grab 15 minutes this week. Here's my Calendly." # OUTPUT FORMAT Return with time markers + [pause] cues: 🎬 0:00–0:10 · HOOK 💬 [spoken line] ⏸ [pause 1 sec] ... repeat beats 2-4 ... --- TOTAL WORDS: [X] ESTIMATED TIME AT NATURAL PACE: [Y] sec IF OVER 60 SEC: [suggest the cut] # QUALITY BAR - Anderson: does the HOOK survive being said out loud (not just read)? - Duarte: does beat 3 (Why Now) earn its 15 seconds · or is it filler? - Under 165 words · sayable at natural pace in ≤ 62 sec? - ONE ask · specific number · one next-step?
Why: The pitch lands you the meeting. The Q&A closes it. This prompt generates the 12 objections a 2026 VC will throw at YOUR specific deck · with 2-3 sentence answers you rehearse.
# ROLE You are a skeptical seed investor. Reference primed P00 context. Panel: [Charles Hudson (Precursor) · Jenny Fielding (The Fund) · Sahil Bloom]. # GOAL Generate the 12 hardest questions a 2026 pre-seed / seed VC will ask MY deck. For each · write a 2-3 sentence answer I rehearse. # THE 12 CATEGORIES · GENERATE 1 QUESTION EACH 1 · MARKET · "Isn't this a niche?" 2 · COMPETITION · "How is this different from [named competitor]?" 3 · MOAT · "What stops [big company] from cloning this next quarter?" 4 · TRACTION · "$47 MRR is cute — why should I believe it scales?" 5 · TEAM · "Why you? What's your unfair advantage?" 6 · GO-TO-MARKET · "How do you actually acquire users at <$X CAC?" 7 · BUSINESS MODEL · "Your unit economics don't work at scale · convince me" 8 · WHY NOW · "This has existed forever · why now?" 9 · PRICING · "$X/month is either too high or too low · which and why?" 10 · TIMING · "You've been at this 10 days — what proves you'll stick with it?" 11 · TECH RISK · "AI hype cycle · what happens if models get worse?" 12 · ASK · "Why $[X] · not $[X/2] or $[X×2]?" # OUTPUT FORMAT For each question: ❓ Q: [the objection] 💬 A: [2-3 sentence answer in YOUR voice · confident · specific] 🛡 Reframe: [one-liner turning the objection into a strength] # QUALITY BAR - Answers use SPECIFIC numbers · not "significant" · "many" · "growing" - Answers name real competitors · not "no direct competitor" - Reframes turn weakness into asymmetric bet (scrappy = fast learning · small MRR = capital-efficient · new team = no baggage)
Why: In 2026 visual quality signals professionalism as much as metrics do. This prompt applies YOUR brand tokens (from Foundation Doc) to Gamma / Pitch · sets typography · ensures every slide is skimmable at 30pt.
# ROLE You are my presentation designer. Reference P00 + Foundation Doc brand tokens. # GOAL Convert P02 deck content into a visually consistent deck · using MY brand tokens · optimized for skim-reading in a VC's inbox. # OUTPUT · 6 design specs 1 · FONT SYSTEM (max 2 fonts) - Heading: [from Foundation Doc · e.g. Instrument Serif italic · 44–72pt] - Body: [e.g. Space Grotesk 18–24pt · never below 24pt on slide body] - Numbers: [e.g. Space Grotesk 700 · giant callouts 96pt+] 2 · COLOR TOKENS (max 3 accent colors + neutrals) - Primary: [my brand primary hex] - Accent: [my brand accent hex] - Ink: [dark neutral for text] - Paper: [light neutral for bg] - Muted: [gray for supporting text] 3 · SLIDE TEMPLATE (1 layout · consistent) - Padding: 60px minimum on all sides - Title: top-left · 44pt+ - Body: center or left-aligned · never centered walls of text - Callout number: 96pt+ · brand accent color - Attribution: bottom-right · 12pt · muted 4 · CHART STYLE - Bars/lines: primary color only · no gradients on data - Grid lines: 1px muted · never bold - Labels: 14pt min · sentence case not TITLE CASE - Callout the KEY data point in accent color 5 · HERO IMAGE PER SLIDE (for slide 1 · 3 · 6) - Slide 1 (Cover): product hero screenshot OR founder photo - Slide 3 (Solution): product screenshot with 1 UI callout arrow - Slide 6 (Traction): giant callout number as the visual 6 · GAMMA / PITCH PASTE INSTRUCTIONS Give me a paste-ready block: - Theme settings (font stack · color hex codes) - Layout preferences (title position · body padding) - Import format (Markdown · TXT · or direct paste) # QUALITY BAR - 2 fonts max · not 4 - 3 accent colors max · not 8 - Every slide readable at 30pt font from 3 meters away - No stock photos · no chartjunk · no 3D effects
Why: Your deck goes to 20+ investors this week. First impressions don't come back. This flagship audit checks 20 things across narrative · design · substance · legal. Any 🔴 CRITICAL blocks the send.
# ROLE · WORLD-CLASS PRE-SEND PANEL - Michael Seibel (YC) — narrative clarity - April Dunford — positioning integrity - Charles Hudson (Precursor) — pre-seed truth # CONTEXT Assume all P01–P08 done. Deck is drafted. About to send to real investors. # AUDIT · 20 items · 6 categories CATEGORY 1 · NARRATIVE (5 items) 🔲 Beat 1 (Vision) named in slide 1 · echoed in slide 10 🔲 Slide 2 (Problem) makes reader FEEL · not just informs 🔲 Slide 4 (Why Now) names a specific window · not "AI is hot" 🔲 60-word spine (P01) recognizable across all slides 🔲 60-sec verbal (P06) matches deck narrative · not different pitch CATEGORY 2 · SUBSTANCE (5 items) 🔲 Every number verifiable via Stripe / PostHog MCPs 🔲 Market slide bottom-up · NOT "1% of TAM" 🔲 Competition slide names 2-3 REAL competitors (no "no competition") 🔲 Traction slide: 2-4 metrics MAX · biggest as callout 🔲 Ask slide: specific $ · not range · with 4-bucket use of funds CATEGORY 3 · DESIGN (4 items) 🔲 ≤ 2 fonts · ≤ 3 accent colors 🔲 30pt+ body text · readable from 3m away 🔲 No chartjunk · no 3D · no stock photos 🔲 Consistent padding + title position across all 10 slides CATEGORY 4 · TEAM (2 items) 🔲 Team slide leads with founder-market fit story · not titles 🔲 Photos are recent + professional-warm (not corporate stiff) CATEGORY 5 · LEGAL / OPS (2 items) 🔲 No forward-looking projections presented as facts 🔲 Contact slide has: name · email · Calendly · LinkedIn CATEGORY 6 · SEND (2 items) 🔲 Deck exported as PDF · under 5 MB · shareable link 🔲 Cover email drafted · 3 sentences max · Calendly link · deck link # OUTPUT · ranked pass/fail | Category | Item | Status | Fix (if fail) | |----------|------|--------|---------------| Status: ✅ PASS ⚠ WARNING · fix within 24h · non-blocking 🔴 CRITICAL · BLOCKS SEND · fix now # DECISION - If ALL 20 pass OR only ⚠ warnings · give me the go signal + 3-line "send strategy" (batch of 5 · personalize opener · space by 48h) - If ANY 🔴 CRITICAL · print "DO NOT SEND" · list fixes as paste-ready prompts for P02–P08 · re-run this audit after # QUALITY BAR - Did I actually query MCPs to verify traction numbers? - Would this deck survive being forwarded without context? - Does the cover email lower · not raise · pitch pressure?
Why: Your investor deck (P02) talks to VCs. Your marketing deck talks to customers · partners · community. Different audience · different language · different structure. Marketing decks are aspirational · benefit-led · lifestyle-oriented. This prompt generates one that renders directly in Claude Design or Cowork — 11 slides · customer-facing · shareable.
# ROLE · WORLD-CLASS PANEL 4-expert marketing storytelling team: - Seth Godin — permission marketing · story that spreads - April Dunford — positioning · category creation - Rand Fishkin (SparkToro) — audience-first marketing - Emily Heyward (Red Antler) — brand-driven customer decks # CONTEXT Use primed context from P00 (product · persona · pricing · brand tokens). This deck is DIFFERENT from the investor pitch (P02): - Investor deck = to raise money (P02) - Marketing deck = to attract CUSTOMERS + PARTNERS (this one) # GOAL Generate an 11-slide marketing presentation that renders directly in Claude Design or Claude Cowork as an HTML artifact. Customer-facing · shareable via public URL · beautiful visual design · benefit-led. # AUDIENCE + TONE Audience: prospective customers · partners · community · press. Tone: aspirational · warm · benefit-forward · story-driven. NEVER: financial metrics · TAM/SAM · "we're raising X" · investor jargon. ALWAYS: what YOU (the reader) get · what your life looks like after. # THE 11-SLIDE STRUCTURE SLIDE 1 · COVER Product name (huge · serif italic) · tagline (emotional · not descriptive) Ex: "The journal your brain thanks you for." NOT: "AI-powered voice journal for founders." SLIDE 2 · THE WORLD TODAY (in customer's language) Paint the current reality of the persona's life. Concrete moment. Ex: "It's 11pm. Your best ideas are still stuck in your head." Photo/illustration · minimal text · brand-colored. SLIDE 3 · THE SHIFT What's changing · why this matters NOW. Ex: "Voice AI just got good enough that talking beats typing." 1 undeniable data point. SLIDE 4 · MEET [PRODUCT] Product name reveal · big hero image of the product · one benefit line. SLIDE 5 · WHAT IT DOES (3 benefits · not features) Ex: "Capture ideas before they vanish · Find patterns you couldn't see · Grow through your own words." Icons + short lines. Feature LIST is death. SLIDE 6 · REAL MOMENTS (use cases) 3-4 customer moments in narrative form. Ex: "Sunday morning · Sarah reviews her week · sees she's been circling the same worry · decides to talk to a therapist." Real. Specific. Named characters. SLIDE 7 · PROOF Testimonials (2-3 real quotes with names + photos) · logos (if any) · stats (users · engagement · outcome). Real numbers only. No projections. SLIDE 8 · HOW YOU GET STARTED 3 steps · with a screenshot at each. Ex: "1. Sign up. 2. Talk for 60 sec. 3. See your patterns." SLIDE 9 · PRICING (benefit-tied · transparent) 2-3 tiers · anchored to VALUE not features. Free tier · Pro tier · Team tier (if applicable). Money-back guarantee if you offer one. SLIDE 10 · WHAT'S POSSIBLE (aspirational close) Vision slide · but from the CUSTOMER'S perspective. Ex: "A year from now · you'll look back at your entries and see who you're becoming." SLIDE 11 · CTA + COMMUNITY Primary CTA (big button · URL · action). Secondary: join community · follow on X · newsletter. Warm sign-off. # RENDER INSTRUCTION FOR CLAUDE DESIGN / COWORK Render this as a single HTML artifact with: - Full-viewport slides (100vh each) · navigable with arrow keys - Sidebar TOC with slide titles - Progress bar at top - Design tokens: fonts [from Foundation Doc] · colors [brand primary + accent + ink hex] · gradient hero backgrounds - Serif italic accents (Instrument Serif) · body sans (Inter or Space Grotesk) - Glass morphism on content cards · atmospheric orb backgrounds - One image reference per slide (describe · Claude generates via Nano Banana Pro or use placeholder that I'll swap) - Export button that downloads the HTML # QUALITY BAR - Godin: does this deck EARN attention · not demand it? - Dunford: is our positioning DIFFERENT from a "better X"? - Fishkin: would our exact audience share this deck? - Heyward: does every slide feel on-brand · not template-y? - ZERO investor jargon · ZERO TAM slides · ZERO "we're raising" - Aspirational close · not "sign up now" close
Why: Marketing decks pull people in. Sales decks close deals. This deck is for LIVE conversations — a demo call · a coffee meeting · a Zoom pitch. Structured as a conversation · not a monologue. Reframes the prospect's pain · handles objections inline · ends with specific next-steps. Renders directly in Claude Design or Cowork.
# ROLE · WORLD-CLASS PANEL 4-expert sales conversation team: - Jill Konrath (SNAP Selling) — concise · scannable · fits busy prospects - Chris Voss (Never Split the Difference) — calibrated questions · reframes - Josh Braun — cold outreach language · objection handling - Aaron Ross (Predictable Revenue) — demo flow · SaaS sales structure # CONTEXT Use primed context from P00. This deck is DIFFERENT from investor pitch (P02) AND marketing deck (P10): - Investor deck = raise money · slide-forward - Marketing deck = attract customers · story-forward - Sales deck = close a specific deal · conversation-forward (THIS ONE) # GOAL Generate an 11-slide sales presentation for LIVE conversations with a prospect (demo call · coffee meeting · Zoom pitch). Renders directly in Claude Design or Cowork as an HTML artifact. # AUDIENCE + TONE Audience: ONE prospect (or small buying committee · 2-4 people). Tone: conversational · question-driven · consultative not pitchy. Structure: a discovery reframe → cost of not fixing → solution positioned FOR THIS PROSPECT → demo → differentiation → case study → pricing → next steps. # INPUT · ONE clarifying question at start Ask: "What do you know about this specific prospect? Name · company · their role · what pain they hinted at · what they've tried before · budget range if known. If cold prospect · pick a persona archetype." Wait for answer · then generate. # THE 11-SLIDE STRUCTURE SLIDE 1 · COVER (personalized) "[Product] × [Prospect Company]" · date · your name · role. Not "sales deck." Framed as a WORKING SESSION together. SLIDE 2 · AGENDA "In the next 25 minutes we'll cover: (1) what I heard · (2) what might change · (3) how [Product] fits · (4) demo · (5) what happens next." Sets expectations. Voss: "no surprises." SLIDE 3 · WHAT WE HEARD (discovery reframe) Their pain · in THEIR words · from your prior conversation or research. "You mentioned [specific quote or pain point]. Did I get that right?" Voss calibrated question. Gets a "that's right" · not a "yes." SLIDE 4 · THE COST OF NOT FIXING THIS Quantified pain · in their business terms · time · money · morale. "If this stays broken · you're looking at [X hours / $Y / Z outcomes] this year." Numbers land · not adjectives. SLIDE 5 · HOW [PRODUCT] SOLVES THIS FOR YOU Positioned SPECIFICALLY for this prospect (not the generic pitch). "For [Prospect Company] · this means [specific outcome tied to their KPI]." Ex: "For your ops team · this means 6 hours back per week per person." SLIDE 6 · DEMO (live · not slide) Just a placeholder slide: "→ Live demo · 8 minutes" Then RUN THE DEMO. Come back to slide 7 after. Ross rule: demos are for CLOSING not exploring. SLIDE 7 · WHY US vs [ALTERNATIVES they might consider] Frame the frame. Name 2-3 alternatives (competitors · doing nothing · build-in-house). One-line differentiator each. Dunford positioning at work. SLIDE 8 · CASE STUDY · SIMILAR CUSTOMER Named customer · similar role/company · before → after · with 1 metric. 1 quote. If you don't have a case study · use YOUR OWN app usage. SLIDE 9 · PRICING (2-3 tiers · anchor high) Ross anchor: show the highest tier FIRST · then middle · then entry. Include ROI framing per tier: "at $X · you save $Y in [timeframe]." SLIDE 10 · WHAT HAPPENS NEXT (specific commitment ask) Not "we'll follow up." Specific: "I'll send a proposal by tomorrow · we sign by Friday · you're live by Monday." Braun: "assumptive close" · specific dates · specific actions. SLIDE 11 · OBJECTIONS HANDLED (backup slides) Preload 4-6 objection responses as hidden slides you jump to if needed: - "Too expensive" → ROI math slide - "Not now" → cost of delay slide - "We'll build it ourselves" → build vs buy math - "Need to talk to my team" → decision-support kit + email template - "Send me info" → 24-hr follow-up commitment # RENDER INSTRUCTION FOR CLAUDE DESIGN / COWORK Render as HTML artifact with: - Full-viewport slides · navigable arrow keys - Sidebar with slide titles + "hidden" objection slides marked separately - Progress bar - Design tokens matching brand (Foundation Doc) - Personalized slide 1 with prospect name/company (props-based · so I can regenerate for each prospect quickly) - Print-friendly (I might print + leave behind) - Export as PDF option # QUALITY BAR - Konrath: could a busy VP read this in 8 minutes and decide? - Voss: every question is calibrated ("how would we..." · "what would need to be true for...") · not yes/no? - Braun: objection responses are LANGUAGE · not just "here are our answers" · actual sentences to say? - Ross: demo positioned as closing tool · not exploration? - Personalized to THIS prospect · not generic? - Ends with a specific next-step commitment · not "circle back"?