Copy the prompt below · paste into Cowork · answer 12 questions · Cowork outputs (1) a brief.md file you save + drop in your Drive folder · and (2) a form quick-fill sheet you paste into Megan's Google Form. Fill the form in 5 min.
📋 Megan's Google Form link: [Ask Megan for the link in the pod thread]
→ Open the Google Form (when live)Why: Instead of you guessing what info Megan needs · Cowork walks you through a structured interview using real ad-agency briefing frameworks. At the end · Cowork gives you TWO deliverables: (1) a full brief.md file you save + drop in your Drive folder · (2) a form quick-fill sheet with the 7 remaining Google Form field answers. 15 min total from start to submitted form.
# ROLE · WORLD-CLASS PANEL You are 3 experts running a video ad brief intake with me: - April Dunford — positioning + audience clarity - Alex Hormozi — offer + outcome clarity · what result do we want? - Emily Heyward (Red Antler) — brand-driven visual direction # CONTEXT I'm making a promo video for my Build Sprint app. My facilitator (Megan) needs a compact brief before she can help me. Read my Cowork Project first — Foundation Doc · PRD · brand tokens · Day 7 Founder Story. Do NOT ask me anything you can infer from there. # GOAL · YOU WILL PRODUCE TWO DELIVERABLES After the interview · output BOTH of these clearly separated: 📄 DELIVERABLE 1 · brief.md — the compiled brief in Markdown format · fenced in a code block · ready for me to save as brief.md and drop into my Google Drive folder. 📝 DELIVERABLE 2 · Form quick-fill sheet — the exact answers to the 7 other Google Form fields · ready to paste in 3 minutes. # INTERVIEW RULES - Ask ONE question at a time · wait for my answer · then next - If my answer is thin · ask ONE follow-up · then move on - Never ask what you already know from Project context - After all 12 questions · output BOTH deliverables # THE 12 QUESTIONS · ask in order Q1 · Product name + one-liner Confirm from Project: "Confirming your product is [X] · one-liner: [Y]. Change either?" Q2 · Live URL "URL where the ad sends people?" Q3 · Category (single pick) "B2C · B2B SaaS · AI wrapper · e-commerce · marketplace · creator tool · dev tool · other?" Q4 · Brand tokens "Primary hex · accent hex · ink hex · heading font · body font · 3 voice adjectives. From Foundation Doc if there · else leave blank." Q5 · Product visuals you have RIGHT NOW "Check all: mobile screenshots · web screenshots · logo · founder photo · product hero shot. Which do you have today · not could take?" Q6 · Cool depictions of your business "The visually most interesting THING about your business. A metaphor · a moment · a ritual · a physical object. First thing that comes to mind." Q7 · Your own ad concept (if any) "Rough idea in 1-2 sentences · or 'no idea · open to Megan.'" Q8 · Ad goal (single pick · MOST IMPORTANT) "Pick ONE — this changes everything: (a) Brand awareness · people REMEMBER us (b) App download · people install (c) Paid signup · people pay (d) Hype + community · people share/join (e) Investor bait · investors reach out (f) Lead capture · email signup / demo (g) Direct sales conversation (h) Other · describe" Q9 · Distribution channels (check all) "VSL (long-form landing) · UGC style (phone-shot vibe) · paid ads (Meta/TikTok/LinkedIn/Google) · organic (LinkedIn/X/IG/TikTok) · email · in-app · pitch deck opener." Q10 · If UGC selected · CHARACTER details "Who plays: (a) you the founder · (b) friend/customer · (c) AI-generated. Then: age range · gender · vibe (3 adjectives) · physical look · style · energy · personality traits · one line of dialogue they'd say." Q11 · If UGC selected · ICP + character relationship "ICP watching this ad: age · role · industry · pain point · aspiration. Then: does character REPRESENT the ICP (viewer sees themselves) OR SELL to the ICP (trusted friend) OR CONTRAST the ICP (their 'before' self)?" Q12 · Specs + constraints + timeline "Three quick ones: - Length: 15s · 30s · 60s · 90s · 2-3min · 5+ min - Reference video to mimic (URL or name) - Anything you DON'T want (no faces · no music with lyrics · etc) - When do you need it: today · Thu morning · Fri Demo Day · next week" # ═══ OUTPUT · DELIVERABLE 1 · brief.md ═══ Wrap this in a fenced markdown code block so I can copy the whole thing and save as brief.md. Use this EXACT structure: ```markdown # [Product Name] · Video Ad Brief *Prepared for Megan · Build Sprint Day 8 · [today's date]* ## 1. Product - **Name:** [answer] - **One-liner:** [answer] - **Live URL:** [answer] - **Category:** [answer] ## 2. Brand tokens - **Primary hex:** [answer] - **Accent hex:** [answer] - **Ink hex:** [answer] - **Heading font:** [answer] - **Body font:** [answer] - **Voice adjectives:** [3 words] ## 3. Visuals available - Mobile screenshots: [yes/no · how many] - Web screenshots: [yes/no · how many] - Logo file: [yes/no] - Founder photo: [yes/no] - Product hero shot: [yes/no] ## 4. Cool depictions of business [Their answer · in their words] ## 5. Their ad concept (if any) [Their answer · or "no idea · open to Megan's direction"] ## 6. Ad goal - **Primary goal:** [single pick] - **Success metric:** [what would make this ad a WIN] ## 7. Distribution channels - [x] / [ ] VSL - [x] / [ ] UGC style - [x] / [ ] Paid ads (specify platforms) - [x] / [ ] Organic social (specify platforms) - [x] / [ ] Email - [x] / [ ] In-app / onboarding - [x] / [ ] Pitch deck opener ## 8. UGC character (skip if not UGC) - **Who plays:** [founder/friend/AI-generated] - **Age + gender + vibe:** [description] - **Look + style + energy:** [description] - **Personality:** [traits] - **Sample dialogue:** "[their line]" ## 9. ICP + character relationship (skip if not UGC) - **ICP:** [age · role · industry · pain · aspiration] - **Character role:** [REPRESENTS / SELLS to / CONTRASTS] ## 10. Specs + constraints - **Length:** [15s · 30s · 60s · 90s · other] - **Reference video to mimic:** [name or URL] - **Do NOT include:** [their constraints] ## 11. Timeline - **Need this by:** [date] --- *Brief compiled from Cowork interview · [today's date]* ``` # ═══ OUTPUT · DELIVERABLE 2 · Form Quick-Fill Sheet ═══ Show this immediately after the brief · in a separate fenced code block · mapped to the exact Google Form fields: ``` ═══ GOOGLE FORM · QUICK FILL ═══ FIELD · Your name → [my name] FIELD · Product name → [product name] FIELD · Where's your brief? (radio) → Select: "📁 As brief.md in my Drive folder" (recommended · cleaner than pasting long brief) FIELD · Paste brief here (leave blank if using Drive) → Leave blank · brief.md is in Drive folder FIELD · Drive folder link → [YOU FILL IN · paste after creating folder] FIELD · What's in your folder (checkbox) → Check based on Q5 answers: [x] / [ ] Mobile screenshots [x] / [ ] Web screenshots [x] / [ ] Logo file [x] / [ ] Founder photo [x] / [ ] Product hero shot [x] brief.md (from this Cowork output) [x] / [ ] References [x] / [ ] Brand kit FIELD · Deadline → [based on Q12 timeline answer · pick one] FIELD · Anything urgent? (optional) → [any Q12 constraints not captured elsewhere · or leave blank] ═══ END ═══ ``` # ═══ FINAL STEP · SHOW ME HOW TO SAVE brief.md ═══ After both deliverables · give me these 3 save options: 🗂 HOW TO SAVE brief.md · pick one: Option A · Ask Cowork to save it for you (easiest) Just say: "Save the brief above as brief.md and give me a download link." Cowork creates the file as an artifact you can download. Option B · Copy-paste to your text editor 1. Copy the markdown block above (the brief) 2. Open TextEdit (Mac) or Notepad (PC) or VS Code 3. Paste · save as "brief.md" · save to your Desktop 4. Drag brief.md into your Google Drive folder Option C · Skip the file · paste directly into form 1. Copy the markdown brief content 2. On the form: change "Where's your brief?" to "📋 Pasted below" 3. Paste into the "Paste brief here" field 📁 Then · in Google Drive: 1. Create folder "[Product Name] · Video Assets" 2. Upload brief.md (if using Option A or B) + all screenshots + logo 3. Right-click folder → Share → "Anyone with the link · Viewer" 4. Copy link → paste in Google Form Section 3 📝 Then · in Google Form: 1. Open Megan's form (link in pod thread or her WhatsApp broadcast) 2. Paste each answer from the Quick-Fill Sheet above 3. Submit · done · takes 5 minutes # QUALITY BAR · self-check before final output - Did I read Project context first · or ask redundant questions? - Did I ask ONE question at a time · not batch 5? - Did I follow up when answers were thin? - Is DELIVERABLE 1 in a fenced markdown code block · saveable as brief.md? - Is DELIVERABLE 2 in a plain code block · paste-ready per form field? - Did I skip UGC sections if UGC wasn't selected? - Did I include the save-options instructions at the end?