Feedback Interview · cheat sheet

📋 Print · bring · keep visible · 30 min · 1:1

Build Sprint · Cohort 1

Megan · @meganmartinsone

⏱ The 30-min map

Q2-3

Q4-5-6

Q7-8

Q9-10-11

Q12

Open
Outcomes
What worked
Fix
Future
End

🎙 The 11 questions · word-for-word

1"Walk me through how the past 4 weeks have actually changed your work day."

2"What did you actually ship that you wouldn't have shipped without Build Sprint?"

3"Tell me about the moment you felt 'oh — this is working.'"

4"Which session would you recommend? Which would you skip?"

5"Which AI prompt did you actually paste the MOST? Why?"

6"Who in the cohort did you watch closely? What did they do?"

7"If you ran Cohort 2, what's the ONE thing you'd change?"

8"Was there a moment you got stuck and DIDN'T ask for help? Why?"

9"If Build Sprint shut down tomorrow, how would you feel? A/B/C"

10"Would you do Cohort 2 if it existed? Why?"

11"Who would you tell about Build Sprint? Walk me through what you'd say."

12"Anything else I should have asked but didn't?"

✅ DO · the Mom Test rules

Ask about specific past behavior ("Walk me through last Tuesday")
Ask "why" 3 times in a row · go deeper than the first answer
Embrace silence · count to 5 after they finish · they'll add the gold
Mirror their words · "You said 'stuck' — what does stuck look like?"
Capture verbatim quotes word-for-word · matters for testimonials
Talk <20% of the time · you're listening, not teaching

❌ DON'T · the traps

Ask hypotheticals ("Would you pay $X for...?") · they lie to be nice
Pitch Cohort 2 mid-interview · you'll bias every answer after
Defend the program when they criticize · say "tell me more"
Leading questions ("Don't you think the deck was great?")
Fix things in real time · capture, don't act
Skip recording consent · get explicit "yes" upfront

🗣 Open + close scripts · memorize

OPEN (10 sec):
"Mind if I record this? Just for me — I'll use the transcript to make Cohort 2 better. Nothing gets shared publicly without your say-so. Cool?"

CLOSE (15 sec):
"Can I quote you on what you said about [X]? I'll send you the exact wording before publishing." → Get permission while it's WARM.

🧠 Probe lines · when they go vague

"Can you give me a specific example?"
"What does that actually look like day-to-day?"
"You said [X] · what do you mean by that?" (mirror)
"And why does that matter to you?" (the "5 whys")
"Tell me more about that." (the magic 4 words)
"What was the moment that hit hardest?"
If still vague → just wait. Silence is your friend.

🎯 Success bar · what great looks like

interviews

PMF bar

40%+

testimonials

C2 changes

surprise

H1 stolen

⚡ After each call · 5-min ritual

Run P03 on the transcript · get the synthesis
Copy verbatim quotes → Testimonial Bank · tag permission
Log Sean Ellis answer (A/B/C) → PMF tracker
Add 1 line → Cohort 2 changes doc
Don't batch. Do it within 24 hours while body language is fresh.

Listen like a documentary filmmaker, not a marketer.

📋 Print · 🎙 Bring · ⏱ 30 min · 🎯 Don't pitch